Audience strategy, creative testing, campaign build, conversion tracking and continuous optimisation across the channels your customers actually use.
- Meta Ads
- Google Ads
- TikTok Ads
- CRO
Marketing manager · ecommerce & growth
The seniormarketing hirethat ships.
I turn commercial goals into a clear marketing plan — then lead paid media, content, lifecycle, analytics and the people needed to deliver it.
Senior thinking.
Hands-on delivery.
Hands-on delivery.
£350K+Monthly ad spend led
11+Ecommerce brands
1.09M+Campaign impressions
6+Years in content & marketing
Selected work
What I lead. What moved.
A cross-section of commercial marketing work — from multi-brand performance portfolios to brand building, content and ecommerce delivery.
01
Google Ads · Meta Ads · Social · Content
Recruitment Entrepreneur
A joined-up paid and organic programme for the James Caan CBE-founded investment platform, designed to turn visibility into qualified funding enquiries.
02
Portfolio leadership · Ecommerce
11+ Brand Portfolio
Cross-functional marketing leadership across ecommerce brands in the UK, USA, Ireland and Australia, with channel strategy translated into practical delivery.
03
Google Ads · Meta Ads · Email · Analytics
UK Peptide
An integrated acquisition, retention and analytics programme for a premium peptide supplement brand.
04
Paid media · Email · Organic · Analytics
Smile Therapy
A unified growth system for a premium oral-care ecommerce brand across acquisition, retention, UGC and analytics.
05
Brand build · Organic strategy
BitKnox
A zero-to-one marketing foundation covering positioning, content direction, social presence and repeatable publishing.
06
Ecommerce · Development · Paid growth
Bunaaz
A mobile-first ecommerce experience and paid growth programme for a Pakistani traditional clothing brand.
Drag, swipe or use arrows06 cases
More from the portfolio
Each project opens as a full case-study page
What I can own
The whole growth stack. One lead.
Strategy stays connected to execution. Open a service to see the platforms, systems and deliverables inside it.
Shop setup, product seeding, creator outreach, affiliate systems and paid amplification designed to turn native content into consistent commerce.
- Shop setup
- UGC creators
- Affiliates
- Live selling
Segmentation, automated journeys and campaign strategy that make acquisition spend work harder by increasing repeat purchases and lifetime value.
- Klaviyo
- Mailchimp
- Flows
- Campaigns
SEO-focused articles, social creative, UGC strategy and community systems shaped around commercial goals — not a calendar full of filler.
- SEO blogs
- Social content
- UGC strategy
- Community
Custom dashboards, attribution, market research and prioritised recommendations that translate channel activity into decisions leaders can act on.
- Dashboards
- Attribution
- Research
- AI automation
Conversion-conscious WordPress and Shopify sites, from structure and visual design to checkout optimisation, maintenance and technical performance.
- WordPress
- Shopify
- CRO
- Maintenance
Why hire me
Less handoff.
More ownership.
Commercial view
I connect channel decisions to margin, customer journey and the wider business — not isolated vanity metrics.
Cross-functional lead
I can align performance, content, design, development and operations around one practical plan.
Builder mindset
I stay close to the work: campaigns, dashboards, automations, briefs, content systems and conversion tests.
About Maneeza
A manager who still knows the work.
I’m Maneeza Gul, a 360° digital marketer based in Lahore and working worldwide. I have led paid media budgets, cross-functional ecommerce teams, content systems, CRO testing and AI-assisted automations — without losing the detail that makes execution effective.
I’m open to full-time remote and contract roles where I can own the plan, improve the operating rhythm and help a serious brand grow.
From the desk
Practical thinking for modern marketing.
Field notes on faster creative testing, scalable content and smarter customer journeys.
Need a marketing lead who can move?
Bring me the target, the constraints and the real state of play. I’ll bring a clear view of what to do next — and the ownership to get it shipped.