The brief
A multi-brand portfolio required clear priorities, reliable performance reviews and coordination across paid media, creative, content and conversion work.
MarketUK · USA · Ireland · AustraliaStartedMay 2025
01£350K+ monthly media spend
0211+ ecommerce brands
034 international markets
04Cross-functional delivery
01The challenge
A multi-brand portfolio required clear priorities, reliable performance reviews and coordination across paid media, creative, content and conversion work.
02The approach
Commercial goals were translated into channel plans, creative testing priorities and operating rhythms for each brand. Performance data, customer journey insight and team capacity were considered together rather than in separate channel silos.
03The outcome
The portfolio gained one accountable marketing view across markets, channels and day-to-day execution.
Services- Portfolio strategy
- Google Ads
- Meta Ads
- TikTok Ads
- CRO
My contribution: one marketing view across 11+ brands.
I led the operating rhythm behind a multi-brand ecommerce portfolio, turning commercial priorities into coordinated channel, creative and conversion work across four markets.
01 · Portfolio directionSet priorities across brands, markets and more than £350K in monthly media spend.
02 · Team alignmentConnected paid media, creative, content and CRO around shared delivery plans.
03 · Performance rhythmMade data, customer-journey insight and team capacity part of the same review process.
