The brief
UK Peptide sells premium peptide supplements in a category where trust and education decide the purchase. Growth was being limited from both ends: acquisition costs were high and budget allocation was inefficient, while no retention system existed to turn expensive first orders into repeat revenue. A premium brand cannot discount its way out of that equation — it needs efficient acquisition, journeys that educate customers into confident repeat buyers, and one view of the numbers connecting the two.
MarketUnited KingdomStartedMarch 2026
013.0× Meta ROAS
0226% lower CPA
034.3× email ROI
0432% more repeat purchases
01The challenge
UK Peptide sells premium peptide supplements in a category where trust and education decide the purchase. Growth was being limited from both ends: acquisition costs were high and budget allocation was inefficient, while no retention system existed to turn expensive first orders into repeat revenue. A premium brand cannot discount its way out of that equation — it needs efficient acquisition, journeys that educate customers into confident repeat buyers, and one view of the numbers connecting the two.
02The approach
We coordinated Google and Meta activity with automated welcome, education and post-purchase email journeys, treating acquisition and retention as one system. Real-time dashboards connected media and lifecycle performance, so spend, creative and product priorities could be reviewed together instead of in separate reports. Budget followed the combined evidence: what a customer is worth after the second and third order, not just what the first click cost.
03The outcome
Paid efficiency and retention moved together: Meta delivered a 3.0× return on ad spend, cost per acquisition fell 26%, email returned 4.3× on investment, and repeat purchases rose 32% as the education and post-purchase journeys matured. Optimisation also got faster — with one dashboard joining media and lifecycle data, decisions that used to wait for monthly reporting now happen as the numbers move.
Services- Google Ads
- Meta Ads
- Email marketing
- Automation
- Performance analytics
What we delivered: making acquisition and retention work together.
We treated paid media, lifecycle marketing and analytics as one optimisation system, so the team could improve first-order efficiency and repeat purchasing from the same customer view. The programme coordinated Google and Meta with welcome, education and post-purchase automation, all read through real-time performance reporting. The combined result: 3.0× Meta ROAS, 26% lower CPA, 4.3× email ROI and 32% more repeat purchases for a premium brand that grows on trust, not discounts.
01 · Growth architectureCoordinated Google and Meta activity with the customer lifecycle — acquisition promises matched to the journeys that fulfil them.
02 · Lifecycle deliveryBuilt welcome, education and post-purchase journeys around customer needs — the retention engine behind 4.3× email ROI and 32% more repeat purchases.
03 · Decision visibilityConnected media and retention data through real-time performance reporting, so spend and creative decisions use the full customer picture.
