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Google Ads | Meta Ads | TikTok Ads | Email Marketing | Marketing Automation | Social Media Strategy | UGC Management | Performance Analytics | AI Optimization

Scaling Oral Care eCommerce
Integrated Multi-Channel Marketing

Status

Delivered

Client

Smile Therapy

Start Date

May 2025

Handler

LWM

Project overview

Premium oral care eCommerce brand specializing in teeth whitening and dental wellness products. High-volume daily orders managing thousands of customers across acquisition, retention, and repeat purchase cycles.

Fragmented marketing strategy across channels. Paid advertising unoptimized with wasted budget. Email automation missing systematic nurture flows. Organic social presence inconsistent. Analytics disconnected and siloed. Scaling operations without maintaining margins or profitability.

Built unified multi-channel strategy: coordinated Google Ads, Meta, TikTok campaigns with continuous optimization; automated email funnels for welcome, cart recovery, post-purchase care, and re-engagement; authentic organic social with UGC onboarding and community engagement; AI-driven analytics with real-time dashboards and predictive optimization.

Paid advertising reduced CPA by 24% while improving ROI 42%. Email automation drove 35% increase in repeat purchases with 4.2x ROI. Organic social grew followers 280% with 5.5x engagement improvement. AI optimization scaled spend 60% while maintaining 3.2x ROAS and increased daily order volume 220%. Maintained profitability and margins throughout aggressive scaling.

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Snooze Therapy
Content & Organic Growth , Email & Automation , Paid Advertising
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Smile Therapy
Analytics & Strategy , Content & Organic Growth , Email & Automation , Paid Advertising
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Dash Vision
Analytics & Strategy , Email & Automation , Paid Advertising
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Breathlace
Paid Advertising

01 - Background

Smile Therapy managed high-volume daily orders but lacked coordinated strategy across channels. Paid advertising scattered across platforms without optimization. Email lists existed but no systematic nurture flows. Organic social presence inconsistent. Analytics fragmented—no real-time insights.

Needed unified approach: optimized paid spend, automated customer retention, authentic organic growth, AI-driven analytics. Goal: scale aggressively while maintaining margins and profitability.

Paid Advertising Strategy

Integrated Google Ads, Meta, TikTok campaigns with continuous optimization, audience segmentation, creative testing. Strategic budget allocation across channels.

Results:
– 30% increase in qualified traffic
– 24% reduction in cost-per-acquisition
– 42% improvement in ad spend ROI
– 3.2x ROAS on Meta campaigns
– 18% higher conversion rate on Google Ads
– 35% budget scaled while maintaining profitability

Email &
Automation

Automated welcome sequences, cart abandonment recovery, post-purchase nurture, product recommendations, re-engagement flows. Systematic customer lifecycle management.

Results:
– 28% cart recovery rate
– 35% increase in repeat purchase rate
– 4.2x ROI on email marketing
– 42% open rate on welcome sequences
– 15% of total revenue from automation
– 22% reduction in churn
– 2.8x average order value for automation subscribers

Organic Content & Community

Social strategy combining branded content, UGC onboarding, community engagement across Instagram, TikTok, Facebook. Authentic customer advocacy building brand trust.

Results:
– 280% follower growth in 6 months
– 5.5x improvement in engagement rate
– 420% growth in monthly impressions
– 150% increase in social-driven website traffic
– 350+ UGC pieces collected and featured
– 65% higher engagement on UGC vs branded content
– 40%+ comment rate showing strong community

Paid Advertising Strategy

Integrated Google Ads, Meta, TikTok campaigns with continuous optimization, audience segmentation, creative testing. Strategic budget allocation across channels.

Results:
– 30% increase in qualified traffic
– 24% reduction in cost-per-acquisition
– 42% improvement in ad spend ROI
– 3.2x ROAS on Meta campaigns
– 18% higher conversion rate on Google Ads
– 35% budget scaled while maintaining profitability

Testimonials

What our clients say?

4.8 Total Reviews

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

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7

August

Analytics & Strategy / Content & Organic Growth / Email & Automation / Paid Advertising

By :

gullmaneeza@gmail.com

Smile Therapy