The brief
Paid channels, email, organic activity and reporting were fragmented, making it difficult to scale without wasting budget.
MarketUK · Ireland · AustraliaStartedMay 2025
013.2× ROAS at 60% more spend
02220% more daily orders
034.2× email ROI
0428% cart recovery
01The challenge
Paid channels, email, organic activity and reporting were fragmented, making it difficult to scale without wasting budget.
02The approach
Google, Meta and TikTok were coordinated around one commercial plan. Automated lifecycle journeys supported cart recovery, repeat purchase and re-engagement, while UGC supplied credible creative and shared dashboards kept every channel accountable.
03The outcome
The brand scaled spend and daily order volume while improving retention and overall marketing efficiency.
Services- Google Ads
- Meta Ads
- TikTok Ads
- Email automation
- UGC management
My contribution: unifying a fragmented growth engine.
I coordinated search, paid social, creator content, lifecycle journeys and reporting around one commercial plan instead of letting each channel operate in isolation.
01 · Channel orchestrationDefined clear roles for Google, Meta and TikTok within the acquisition plan.
02 · Retention systemConnected cart recovery, repeat-purchase and re-engagement journeys to paid growth.
03 · Creative accountabilityUsed UGC and shared dashboards to keep creative and channel decisions tied to performance.
