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Oct 28–30: four switches just flipped in your ad accounts

Four changes switch on between Oct 28 and Oct 30. Two are already live. Answer 8 quick questions and get your exact action plan.

Start the check
Change 1 of 4

Meta product browsing

Oct 28 · Live now

Meta can now let shoppers browse your product catalogue inside Facebook and Instagram, without visiting your website. On existing ads it switched on automatically, per Meta's advertiser notice. The good news: the opt-out still works — you control it per ad, in Ads Manager → edit the ad → Advantage+ Creative and Destination settings.

Do you run catalogue or Advantage+ sales ads on Meta?
Have you reviewed the product browsing setting on your live ads?
How do most of your orders complete?
Change 2 of 4

Meta AI landing-page test

Oct 28 · Live now

Meta is testing AI generation features for landing pages. Whether your account takes part is your call: there is an account-level opt-out toggle — the "test new AI generation features" setting — in your ad account settings.

Did you know this test exists, with an opt-out toggle in your account settings?
Change 3 of 4

ChatGPT Ads creative enhancements

Oct 29 · Tomorrow

On Oct 29, OpenAI switches creative enhancements on automatically in ChatGPT Ads: your headlines and descriptions can be rewritten, images resized, the destination page re-chosen, and copy translated — with no approval from you on each variation. You can opt out at account or campaign level, but only if you choose to.

Are you running or planning ChatGPT Ads?
Have you deliberately chosen to opt in or out of creative enhancements?
Change 4 of 4

Meta revised Commercial Terms

Oct 30

Meta's revised Commercial Terms take effect on Oct 30. Two things matter most: advertisers are solely responsible for changes Meta's AI makes to their ads, including auto-enabled features — and the terms say Meta may crawl domains associated with your ad account and use content it collects to provide, develop, improve, research, and maintain Meta's advertising and business products.

Did you know you become solely responsible for edits Meta's AI makes to your ads?
Have you checked your website's robots.txt crawler settings?

0 of 8 answered

Your readiness verdict

Your exact action plan

Start at the top and work down.

    Want us to go through your accounts with you?

    $50 flat · 30-minute audit

    Book a 30-minute account audit for $50 flat and we'll walk through every one of these switches in your actual Meta and ChatGPT ad accounts — and leave everything set the way you choose.

    You can also just ask for your action plan by email. Add your details below and the Send email button opens your own email app with your results and full action plan already filled in — nothing is sent until you press send there.

    Please add a valid email address so we can reply to you.

    Your email app opened with everything filled in — just press send there.

    Questions we keep getting

    What is product browsing, and how do I switch it off per ad?

    Product browsing lets shoppers look through your product catalogue inside Facebook and Instagram, without visiting your website. It switched on automatically for existing ads. To switch it off on an ad: open Ads Manager, edit the ad, go to the Advantage+ Creative and Destination settings, and turn the product browsing toggle off. It is set per ad, so check each live ad you care about.

    Oct 28 has passed — can I still opt out?

    Yes. The switch-on date passing does not lock anything in. The per-ad opt-out still works after Oct 28, so treat this as a cleanup task: go through your live ads and set product browsing the way you want it on each one.

    What does the landing-page test toggle actually do?

    Meta is testing AI generation features for landing pages. The account-level setting called "test new AI generation features" controls whether your account takes part in that test. Setting it is a deliberate choice either way — taking part or opting out — rather than leaving your account on whatever the default is.

    What exactly changes with ChatGPT Ads on Oct 29?

    OpenAI switches creative enhancements on automatically. That means your headlines and descriptions can be rewritten, images resized, the destination page re-chosen, and copy translated — with no approval from you on each individual variation. If you'd rather keep control, opt out at account or campaign level before Oct 29; you can also deliberately opt in if the variations suit your brand.

    What do the Oct 30 terms actually say about crawling my site?

    The revised Commercial Terms say Meta may crawl domains associated with your ad account and use content it collects to provide, develop, improve, research, and maintain Meta's advertising and business products. Two things worth knowing precisely: the terms themselves do not mention robots.txt — and separately, Meta has said it honours robots.txt directives. So your robots.txt file is still the place where you state what crawlers may access on your site, which is why checking it is on the action plan.

    What happens in the 30-minute audit?

    We go through your actual ad accounts with you, check every switch covered on this page — product browsing on your live ads, the landing-page test toggle, ChatGPT creative enhancements, and the settings affected by the new terms — and leave each one set the way you choose. You keep your written action plan either way. The audit is $50 flat.

    Dates and details from Meta and OpenAI advertiser notices and help pages as of Oct 28, 2026. Rollouts can differ by account, so check your own Ads Manager notices for your account. A free tool from Learn With Maneeza.