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PAID ADVERTISING | EMAIL AUTOMATION | ANALYTICS & STRATEGY

Accelerating Automotive Sales
Performance Marketing & Community Building

Market

UK | Ireland | Australia

Client

Dash Vision

Start Date

Mar 2025

Handler

LWM

Project overview

Dash Vision doubled monthly revenue across all three markets while improving profitability per order. Customer acquisition costs dropped significantly while ad spend ROI improved substantially

Email automation drove repeat purchases and recovered abandoned carts at scale. Real-time analytics enabled the team to make quicker decisions and allocate budget more effectively. The result was sustainable growth without sacrificing margins.

We restructured Dash Vision's growth strategy across paid advertising, email automation, and analytics. We consolidated fragmented Google Ads and Meta campaigns with audience segmentation by product and region. We built automated email sequences for product education, cart recovery, and post-purchase follow-up. And we created real-time dashboards to track performance across all three markets, enabling faster optimization decisions.

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Snooze Therapy
Content & Organic Growth , Email & Automation , Paid Advertising
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Analytics & Strategy , Content & Organic Growth , Email & Automation , Paid Advertising
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Analytics & Strategy , Email & Automation , Paid Advertising
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Paid Advertising

01 - Background

Dash Vision is the UK's leading e-commerce seller of dash cams, CarPlay Pro units, and car accessories across the UK, Ireland, and Australia. Despite strong product ratings and customer loyalty, the business struggled with high customer acquisition costs and inefficient marketing spend across three markets.

Paid advertising was scattered and unoptimized, email marketing didn't exist, and analytics were disconnected—making it impossible to identify which products and regions actually drove profit.

Paid Advertising Strategy

Coordinated Google Ads and Meta campaigns targeting car enthusiasts across all three markets. Audience segmentation by product type and geography. Continuous optimization reducing wasted spend.

Results:
– 29% reduction in cost-per-acquisition
– 40% improvement in ad spend ROI
– 2.9x ROAS on Meta campaigns
– 50% budget scaled while maintaining profitability
– 25% reduction in cost-per-order

Email &
Automation

Built automated sequences: product education, cart abandonment recovery, accessory cross-sells, post-purchase follow-up. Systematic nurture replacing manual efforts.

Results:
– 33% increase in repeat purchase rate
– 4.1x ROI on email marketing
– 28% cart recovery rate
– 3.0x average order value for automation subscribers

Analytics & Strategy

Real-time multi-market dashboards, AI performance tracking, predictive optimization across regions. Machine learning identifying high-performing products and markets.

Results:
– 32% improvement in overall marketing ROI
– Real-time dashboards enabling quick  decisions
– 35% faster optimization cycles across markets

Testimonials

What our clients say?

4.8 Total Reviews

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

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24

August

Analytics & Strategy / Email & Automation / Paid Advertising

By :

gullmaneeza@gmail.com

Dash Vision