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Paid advertising · Email · Analytics

Dash Vision

A multi-market ecommerce growth programme for dash cams, CarPlay units and automotive accessories.

The brief

Paid activity was scattered across markets, email was underused and analytics did not provide one reliable view of performance.

MarketUK · Ireland · AustraliaStartedMarch 2025
012× monthly revenue
0229% lower CPA
034.1× email ROI
0428% cart recovery
01

The challenge

Paid activity was scattered across markets, email was underused and analytics did not provide one reliable view of performance.

02

The approach

Google and Meta campaigns were reorganised by market and intent, supported by education, cart recovery and cross-sell email sequences. A shared dashboard made market and product decisions faster.

03

The outcome

Monthly revenue doubled while acquisition costs, repeat purchasing and optimisation speed improved.

Services
  • Google Ads
  • Meta Ads
  • Email automation
  • Multi-market analytics

My contribution: creating one view across markets.

I reorganised acquisition, lifecycle and analytics work so market-level performance could be compared clearly and decisions could be made with less delay.

01 · Market structureRebuilt Google and Meta campaigns around market and customer intent.
02 · Email journeysIntroduced education, cart-recovery and cross-sell sequences.
03 · Shared intelligenceCreated a dashboard that made product and market decisions faster.