The brief
Adventure Times sells trips and tours across Pakistan, and its traditional acquisition was expensive: reaching people at the moment they are actively considering travel, and convincing them to enquire, cost more than it should because paid activity was not connected into one strategy. Travel is a high-consideration purchase — people research, compare and look for proof — so the brand also needed organic presence and credible traveller content working alongside the ads, not a paid-only funnel that went quiet between campaigns.
MarketPakistanStartedDecember 2019
0132% more booking enquiries
0231% lower cost per enquiry
033.1× Meta ROAS
04260% follower growth
01The challenge
Adventure Times sells trips and tours across Pakistan, and its traditional acquisition was expensive: reaching people at the moment they are actively considering travel, and convincing them to enquire, cost more than it should because paid activity was not connected into one strategy. Travel is a high-consideration purchase — people research, compare and look for proof — so the brand also needed organic presence and credible traveller content working alongside the ads, not a paid-only funnel that went quiet between campaigns.
02The approach
We built paid and organic demand generation as one system. Google and Meta campaigns captured active intent and built demand among prospective travellers, structured around the trips people actually search for. In parallel, Instagram content and traveller UGC showed the experience in a credible, community-led way — real people on real trips — giving the ads a proof layer and giving enquiries a warmer path in. Budget and messaging were managed against enquiry cost, so creative and audiences were judged on booking interest, not reach.
03The outcome
Booking enquiries rose 32% while cost per enquiry fell 31%, with Meta delivering a 3.1× return on ad spend. Organic discovery compounded alongside: the Instagram audience grew 260% as traveller content and UGC gave the brand a presence that keeps producing enquiries between campaigns. Paid efficiency and organic growth stopped being separate conversations.
Services- Google Ads
- Meta Ads
- Instagram
- Content creation
- UGC strategy
What we delivered: turning travel inspiration into enquiries.
We balanced intent-led advertising with visual, community-driven storytelling so the brand could capture active demand while building confidence in the experience. The work ran across Google Ads, Meta Ads, Instagram content creation and a UGC strategy that brought traveller proof into the journey. Managed as one programme against enquiry economics, it produced 32% more booking enquiries at 31% lower cost per enquiry, a 3.1× Meta ROAS and 260% follower growth.
01 · Paid demandUsed Google and Meta to capture intent and reach prospective travellers — campaigns structured around the trips and searches that signal real booking interest.
02 · Experience storytellingDirected Instagram content around the feeling and value of the trip, so the organic feed sold the experience the ads were promising.
03 · Credible proofBrought traveller UGC into the journey to support discovery and booking decisions — real travellers' content doing the persuading an ad cannot.
