The brief
Limited strategic visibility made it difficult to know which recruitment channels deserved more investment and which were eroding return.
MarketGlobalStartedJanuary 2026
0140% wasted spend identified
0236% more qualified leads
0329% lower cost per placement
043.2× ROI on priority channels
01The challenge
Limited strategic visibility made it difficult to know which recruitment channels deserved more investment and which were eroding return.
02The approach
Channel performance, market opportunity and lead quality were audited together. The findings became a prioritised lead-generation plan with clearer implementation decisions.
03The outcome
The company cut waste, improved lead quality and increased return on the recommended channel mix.
Services- Marketing analytics
- Market research
- Strategy
- Lead-generation planning
My contribution: turning scattered data into a lead plan.
I audited channel performance, market opportunity and lead quality together, then translated the findings into a prioritised roadmap the team could act on.
01 · Performance auditIdentified which recruitment channels were creating return and which were eroding it.
02 · Market researchAssessed opportunity and lead quality alongside channel results.
03 · Priority roadmapConverted the evidence into clearer investment and implementation decisions.
