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SEO | Content & Blog Writing | Website Optimization | Social Media Management

Organic Search Growth, Content Strategy & Social Media Presence for a B2B Device Diagnostics Platform

Market

UK | USA

Client

Dr Fones

Start Date

April 2023

Handler

LWM

Project overview

Content strategy, SEO, and social media growth for Dr Fones LTD — a B2B diagnostics, data-wiping, and certification software platform for the used and refurbished mobile device industry.
Blog-led SEO strategy driving organic search visibility, paired with technical site optimization and a social media presence built from zero.

Published 40+ blog posts targeting core service keywords, led by "Phone Diagnostics" as the primary target term. Optimized on-site content structure and technical SEO — reducing file sizes, streamlining page content, and applying AI-assisted optimization across the site to support both speed and search performance.

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01 - Background

B2B software platform providing diagnostics, data-wiping, and device certification services for phone resellers and refurbishers. Core service keywords ranking low in search (position 8), limiting organic visibility to a highly targeted buyer audience. No existing social media presence across key platforms. Website carrying technical SEO inefficiencies affecting page speed and search performance.

Needed a sustained content strategy to build search authority around core industry terms, technical site optimization to support ranking improvement, and a social presence to build brand visibility from the ground up.

Website
Optimization

Blog-led SEO strategy paired with technical site optimization — reduced file sizes, streamlined content structure, and applied AI-assisted optimization to improve page speed and search performance.

Results:
– Search ranking for core keyword improved from position 8 to position 2
– 40% increase in organic traffic
– 1,800+ visits per published blog post
– 40+ SEO-optimized blog posts published
– Page speed improved through technical SEO
– AI-assisted content and site optimization implemented

Organic Content & Community

Built social presence from zero across Instagram and Facebook — consistent content strategy and community engagement establishing brand visibility where none existed before.

Results:
– Follower growth from 0 to 11,000+
– 30x improvement in engagement (100 to 3,000 impressions)
– Social presence established across 2 platforms from a standing start

Testimonials

What our clients say?

4.8 Total Reviews

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

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27

August

Analytics & Strategy / Content & Organic Growth

By :

gullmaneeza@gmail.com

Dr Fones