The brief
HT Tech sells managed IT support to B2B decision-makers — buyers who check a provider's LinkedIn presence the way you'd check references. A weak and inconsistent visual presence was working against the sales process: the company page did not reflect the competence the business actually delivers, and irregular, off-brand content made it harder to build credibility with technology decision-makers. LinkedIn should have been an asset in every sales conversation; instead it was a question mark.
MarketGlobalStartedFebruary 2020
01240% follower growth
026.2× engagement
03165% more LinkedIn traffic
04320+ qualified connections
01The challenge
HT Tech sells managed IT support to B2B decision-makers — buyers who check a provider's LinkedIn presence the way you'd check references. A weak and inconsistent visual presence was working against the sales process: the company page did not reflect the competence the business actually delivers, and irregular, off-brand content made it harder to build credibility with technology decision-makers. LinkedIn should have been an asset in every sales conversation; instead it was a question mark.
02The approach
We sharpened the company profile around a clearer B2B value proposition, then introduced a consistent visual design system for social graphics so every post looked like it came from the same, credible company. Content was rebuilt around thought-leadership themes — the questions IT buyers actually care about — and published on a consistent rhythm. The profile, the visuals and the content were treated as one system: a page a prospect could land on from any post and immediately understand what HT Tech does and who it does it for.
03The outcome
LinkedIn became a genuine business channel: followers grew 240%, engagement multiplied 6.2×, and traffic from LinkedIn to the website rose 165%. The presence also converted into relationships — 320+ qualified connections with the technology decision-makers the company sells to. The page now supports the sales process instead of undermining it: proof of competence that prospects can verify in thirty seconds.
Services- LinkedIn optimisation
- LinkedIn content
- Visual branding
- Social graphics
What we delivered: making a technical brand feel credible.
We strengthened the company's LinkedIn presence by clarifying the profile, introducing a coherent visual language and focusing content on the questions B2B technology buyers care about. The engagement covered profile strategy, a visual system for social graphics, and thought-leadership content themes run consistently over time. Together they turned a weak, inconsistent page into a credibility asset: 240% follower growth, 6.2× engagement, 165% more LinkedIn traffic and 320+ qualified connections.
01 · Profile strategySharpened the company profile for a clearer B2B value proposition — what HT Tech does, for whom, stated the way a decision-maker scans for it.
02 · Visual systemCreated a consistent design direction for social graphics, so every post reinforced the same credible, recognisable company.
03 · Thought leadershipBuilt content themes around the priorities of technology decision-makers — the substance behind 6.2× engagement growth.
