The brief
The brand was selling mainly offline and managing orders manually, limiting reach and operational efficiency.
MarketPakistanStartedFebruary 2026
0145% more online orders
0228% lower CPA
033.1× Meta ROAS
0460% less manual order handling
01The challenge
The brand was selling mainly offline and managing orders manually, limiting reach and operational efficiency.
02The approach
A custom ecommerce store brought product galleries, size guidance and a simpler checkout into one journey. Occasion-led Meta campaigns and Google activity then directed qualified demand into the new storefront.
03The outcome
Online orders, average order value and paid efficiency improved while manual order work fell.
Services- WordPress ecommerce
- Google Ads
- Meta Ads
- Product optimisation
- Checkout optimisation
My contribution: taking an offline brand into ecommerce.
I connected the storefront build with the campaigns bringing shoppers to it, shaping the journey from product discovery and sizing through checkout and repeat optimisation.
01 · Storefront journeyBrought product galleries, size guidance and a simpler checkout into one experience.
02 · Demand generationUsed occasion-led Meta campaigns and Google activity to attract qualified shoppers.
03 · Conversion focusReviewed media and onsite friction as parts of the same sales system.
