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WordPress Development | Ecommerce Setup | Google Ads | Meta Ads | Product Optimization | Checkout Optimization

Pakistani Traditional Clothing
Growth Through Website Development & Performance Advertising

Market

Pakistan

Client

Bunaaz

Start Date

Feb 2026

Handler

LWM

Project overview

Custom website development for Bunaaz Pakistani traditional clothing brand. Ecommerce-optimized WordPress site with product showcase. Coordinated paid advertising on Google Ads and Meta targeting traditional clothing buyers.

Built custom WordPress ecommerce site with traditional aesthetic, product galleries, and checkout optimization. Deployed coordinated Google Ads and Meta campaigns targeting traditional clothing buyers by occasion. Audience segmentation and creative optimization for conversions. Mobile-optimized for Pakistani market.

01 - Background

Pakistani traditional clothing brand offering authentic ethnic wear and cultural garments. Established business with loyal offline customer base. Known for quality traditional clothing across weddings, festivals, and daily wear occasions. Limited online presence hindering growth potential.

Offline-focused operations lacking digital ecommerce platform. Manual order handling limiting scalability. High customer acquisition cost through traditional channels. No systematic paid marketing strategy. Required custom website for online sales and coordinated paid advertising to reach traditional clothing enthusiasts nationwide and expand market reach.

Paid Advertising Strategy

Meta campaigns targeting traditional clothing buyers. Audience segmentation by occasion (weddings, festivals, daily wear). Creative showcasing product quality and authenticity. Continuous optimization for conversions.

Results:
– 38% increase in website traffic
– 28% reduction in cost-per-acquisition
– 3.1x ROAS on Meta campaigns
– 42% improvement in ad spend ROI
– 35% budget scaled while maintaining profitability

Development

Built custom WordPress ecommerce site with traditional design aesthetic. Product galleries, size guides, checkout optimization. Mobile-responsive for mobile-first Pakistani market. SEO-ready structure for organic visibility.

Results:
– Fully functional ecommerce platform live
– 45% increase in online orders post-launch
– Mobile traffic representing 68% of total
– Average order value increased 32%
– Reduced manual order handling time 60%

Testimonials

What our clients say?

4.8 Total Reviews

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio