Blog
How much does Shopify marketing cost? A realistic budget breakdown
Best CRM software for small businesses (2026, compared)
The best CRM is the one your team actually updates. Price the whole bill, not the headline seat — and pick by how you sell, not by how long the feature list is.
How much do Google Ads cost in 2026? Real budgets by industry
The median click is $5.42 and the median lead is $66.69 — but legal clicks cost $9.87 and arts clicks $1.63. Industry benchmarks, the budget maths behind them, and a worked method for setting your own number.
ChatGPT Ads are coming: what advertisers should prepare now
Buy the slot, earn the answer. What ChatGPT ads are, where they show up, the creative-enhancements switch landing on 29–30 October, and a four-week plan to test them without handing your brand over to an algorithm.
How to run a brand audit on your own business
Two hours, six areas, one honest scorecard. Gather the evidence like a stranger, score what you find, and fix the worst gap first — before you spend another dollar on ads.
Break-even ROAS: the only ad metric that tells you the truth
A 3x ROAS can lose money. A 1.8x ROAS can make it. The dashboard number means nothing until you know the one number it is measured against: your break-even ROAS. Here is how to find yours, with the arithmetic worked out in full.
TikTok Shop affiliate commissions, explained with real numbers
A 20 percent commission sounds generous until you do the arithmetic. On a 30-dollar product it is six dollars a sale — and a creator needs 167 sales to make 1,000 dollars. Here is the commission math, for creators and sellers, with the numbers worked out in full.
How to check if ChatGPT can see (and recommend) your business
Run five buyer prompts across ChatGPT, Perplexity and Gemini, score what comes back, and fix the four gaps that keep businesses invisible.
Is your store ready for AI checkout? An agentic-commerce audit
AI assistants are starting to shop for your customers. Here is the audit we run to check whether a store can be found, recommended and bought from by an agent — and the fixes that matter most.
