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Google Ads | Meta Ads | Social Media Management | Content Creation | UGC Strategy | Community Building | Lead Generation

Business Funding Platform Growth
Through Paid Advertising, Social Media & Content Strategy

Market

UK

Client

Recruitment Entrepreneur

Start Date

May 2023

Handler

LWM

Project overview

Social media growth, paid advertising, and content creation for Recruitment Entrepreneur - business funding platform by James Caan CBE. Multi-channel strategy driving investor awareness and entrepreneur applications. Coordinated paid ads and organic social presence building credibility and reach.

Deployed coordinated paid advertising on Google Ads and Meta targeting entrepreneurs seeking funding. Built consistent social media presence with entrepreneur success stories and UGC. Content strategy positioning platform as credible funding source with James Caan CBE authority. Results: 36% increase in funding inquiries, 270% social follower growth, 5.9x engagement improvement, 3.2x ROAS on paid campaigns.

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01 - Background

Recruitment Entrepreneur: Business funding and investment platform founded by James Caan CBE offering capital to aspiring entrepreneurs. Limited social media presence and organic reach. Inconsistent content strategy. Low brand awareness among target entrepreneur audience requiring capital investment.

Needed coordinated paid advertising to reach entrepreneurs seeking funding and social media growth to establish authority and trust. Content strategy positioning platform as credible funding source. Organic community building alongside paid lead generation for sustainable growth.

Paid Advertising Strategy

Coordinated Google Ads and Meta campaigns targeting entrepreneurs seeking business funding. Audience segmentation by business stage, industry, and funding needs. Creative messaging highlighting funding success stories and investor credibility through James Caan CBE brand.

Results:
– 36% increase in funding inquiry leads
– 29% reduction in cost-per-application
– 3.2x ROAS on Meta campaigns
– 43% improvement in ad spend ROI
– 38% budget scaled while maintaining profitability

Organic Content & Community

Consistent social strategy across Facebook, LinkedIn, Instagram with entrepreneur success stories, funding tips, and investor insights. UGC featuring funded entrepreneurs and their growth stories. Community engagement building platform credibility and trust among aspiring business owners.

Results:
– 270% follower growth in 6 months
– 5.9x improvement in engagement rate
– 390% growth in monthly impressions
– 155% increase in social-driven website traffic
– 310+ UGC pieces from funded entrepreneurs
– 66% higher engagement on success story content

Testimonials

What our clients say?

4.8 Total Reviews

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

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27

August

Content & Organic Growth / Paid Advertising

By :

gullmaneeza@gmail.com

Recruitment Entrepreneur