Learn With Maneeza

Google Ads | Meta Ads | Lead Generation | Event Promotion | Audience Targeting

Lead Generation for Muslim Matchmaking Events Through Paid Advertising

Market

USA

Start Date

July 2025

Handler

LWM

Project overview

Paid advertising campaign for Chai to Chosen matchmaking events.
Google Ads and Meta targeting Muslim singles seeking matrimonial connections. Lead generation focus for continuous event registrations across USA.

Premium matchmaking events platform for Muslim singles in USA. Hosts continuous events connecting eligible individuals seeking marriage. Niche market requiring targeted audience reach. Limited organic traffic for event registration.

01 - Background

Chai to Chosen was facing High customer acquisition cost for event attendees. Ineffective paid advertising strategy. Needed performance marketing to reach target Muslim audience, drive event registrations, and fill events continuously. Geographic targeting across USA regions.

Deployed coordinated Google Ads and Meta campaigns targeting Muslim singles by demographics, interests, and intent. Strategic audience segmentation by age, location, and relationship goals. Continuous lead capture optimization for event registration. Creative messaging focused on community, faith-aligned matchmaking, and event benefits. Google and Meta ads targeting Muslim singles nationwide. Lead capture forms optimized for event registration. Continuous A/B testing of messaging and audience segments. Geographic targeting across USA regions for event attendance.

Paid Advertising Strategy

Coordinated Google Ads and Meta campaigns targeting Muslim singles seeking matrimonial connections. Search and display advertising for high-intent users. Precision-targeted Facebook and Instagram by demographics, interests, and relationship goals. Creative optimization and audience segmentation for event registration focus.

Results:
– 38% increase in qualified leads
– 31% reduction in cost-per-acquisition
– 42% improvement in ad spend ROI
– 3.3x ROAS across all campaigns
– 45% budget scaled while maintaining profitability
– Consistent lead flow for continuous events
– 38% higher conversion rate

Content & Organic &
Growth

Consistent social strategy across Instagram, Facebook, TikTok building community and engagement. Authentic user stories, event highlights, success stories from matches. Community engagement and follower growth. Content calendar aligned with event promotions and brand messaging.

Results:
– 240% follower growth in 6 months
– 5.8x improvement in engagement rate
– 360% growth in monthly impressions
– 150% increase in social-driven website traffic
– 280+ UGC pieces collected and featured
– 64% higher engagement on community content
– 42%+ comment rate building strong community

Testimonials

What our clients say?

4.8 Total Reviews

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio