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Google Ads | Meta Ads | Performance Optimization

Wellness Necklace Growth
Performance Paid Advertising

Market

UK | AUS

Client

Breathlace

Start Date

Aug 2025

Handler

LWM

Project overview

Paid advertising campaign for Breathlace breathing necklace. Google Ads and Meta targeting wellness-conscious consumers. Product education and conversion focus. Performance optimization across channels.

Deployed coordinated Google Ads and Meta campaigns targeting wellness-conscious consumers, anxiety sufferers, and mindfulness practitioners. Strategic audience segmentation by intent and demographics. Continuous creative testing and optimization. Product education focus in ad copy explaining breathing benefits.

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Smile Therapy
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Dash Vision
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Breathlace
Paid Advertising

01 - Background

Innovative breathing necklace for anxiety, stress relief, and mindfulness. Niche wellness product in emerging market. Targets consumers seeking natural anxiety management and mindfulness tools. Product solves real pain point but lacks market awareness.

Limited brand recognition and cold audience unfamiliar with product category. High customer acquisition cost. Ineffective paid advertising strategy. Needed performance marketing to reach target audience, educate on product benefits, and drive conversions profitably.

Paid Advertising Strategy

Coordinated Google Ads and Meta campaigns with audience segmentation and creative optimization. Reduced wasted spend, improved targeting precision.

Results:
– 31% reduction in cost-per-acquisition
– 44% improvement in ad spend ROI
– 3.1x ROAS on Meta campaigns
– 38% increase in qualified traffic
– 28% higher conversion rate through optimized landing pages

Testimonials

What our clients say?

4.8 Total Reviews

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

“A rebrand is not typically done in a chaotic, archaic industry like ours, so their work has really set us apart. 10/10 for Hub’s team."

B. Gordon

CEO Founder, Archin Studio

Placeholder Image

25

August

Paid Advertising

By :

gullmaneeza@gmail.com

Breathlace