The brief
The platform needed sustained, authoritative content to compete for technical search terms and grow awareness from a low social base.
MarketUK · United StatesStartedApril 2023
01Core keyword: position 8→2
0240% more organic traffic
0340+ SEO articles
040→11K+ social followers
01The challenge
The platform needed sustained, authoritative content to compete for technical search terms and grow awareness from a low social base.
02The approach
More than 40 targeted articles were paired with technical site improvements and a social presence built from zero. AI supported research and production, with human review maintaining usefulness and accuracy.
03The outcome
Search rankings, organic traffic, article reach and social audience all grew.
Services- SEO
- Blog writing
- Website optimisation
- Social media management
My contribution: building an authority engine from zero.
I combined sustained SEO publishing, technical site improvement and a new social presence to help the platform compete for specialist search demand and earn a wider audience.
01 · Editorial scaleProduced more than 40 targeted articles around technical search opportunities.
02 · Site improvementPaired content with technical optimisation to support visibility and usability.
03 · Responsible workflowUsed AI to assist research and production while keeping human review in the loop.
