The brief
Snooze Therapy's growth activity had fragmented: paid campaigns ran uncoordinated across markets, and there was no connected retention programme behind them — so the brand paid full price to acquire customers it then did little to keep. For a sleep product, where trust, education and repeat purchase matter, that disconnect was expensive. Acquisition, email and organic content each existed; what was missing was a system that made them work as one programme across the UK, Ireland and Australia.
MarketUK · Ireland · AustraliaStartedMay 2025
01The challenge
Snooze Therapy's growth activity had fragmented: paid campaigns ran uncoordinated across markets, and there was no connected retention programme behind them — so the brand paid full price to acquire customers it then did little to keep. For a sleep product, where trust, education and repeat purchase matter, that disconnect was expensive. Acquisition, email and organic content each existed; what was missing was a system that made them work as one programme across the UK, Ireland and Australia.
02The approach
We aligned Google and Meta campaigns around shared commercial priorities, then connected them to automated lifecycle journeys — welcome, cart recovery, post-purchase and cross-sell flows that keep the relationship moving after the first order. UGC and community content were developed into a steady source of social proof feeding both organic channels and paid creative. With acquisition and retention finally planned together, budget could be judged on the full value of a customer rather than the first click alone.
03The outcome
The coordinated programme improved every stage: cost per acquisition fell 26%, email delivered a 4.5× return on investment with 31% of abandoned carts recovered, and organic engagement multiplied 6.2× as the UGC and community engine compounded. Repeat purchasing improved as post-purchase and cross-sell journeys matured — growth stopped depending entirely on the next paid click.
Services- Google Ads
- Meta Ads
- Email automation
- Organic growth
- UGC strategy
What we delivered: linking first purchase to repeat value.
We replaced disconnected acquisition activity with a coordinated paid, email and organic programme designed to improve traffic quality and give each customer relationship more room to grow. The work aligned Google and Meta around shared priorities, connected welcome, cart, post-purchase and cross-sell lifecycle flows, and built UGC and community content for both organic and paid use. Across the UK, Ireland and Australia it delivered 26% lower CPA, 4.5× email ROI, 31% cart recovery and 6.2× engagement growth.
01 · Acquisition planAligned Google and Meta campaigns around shared commercial priorities — three markets, one set of goals, no competing campaigns.
02 · Lifecycle flowsConnected welcome, cart, post-purchase and cross-sell journeys — the retention system behind 4.5× email ROI and 31% cart recovery.
03 · Social proofDeveloped UGC and community content for both organic and paid use — a steady proof engine behind 6.2× engagement growth.
