The brief
The platform needed to reach entrepreneurs actively seeking investment while building confidence in its offer through useful, credible social content.
MarketUnited KingdomStartedMay 2023
0136% more funding enquiries
0229% lower cost per application
033.2× Meta ROAS
041.09M+ campaign impressions
01The challenge
The platform needed to reach entrepreneurs actively seeking investment while building confidence in its offer through useful, credible social content.
02The approach
Paid search and social campaigns were paired with a content system built around founder success stories, practical insight and audience questions. Campaign and social reporting were reviewed together so the strongest messages could inform both channels.
03The outcome
The connected programme improved lead volume and efficiency while expanding the brand’s organic reach and engagement.
Services- Google Ads
- Meta Ads
- Social media
- Content creation
- UGC strategy
My contribution: connecting reach to qualified enquiries.
I brought paid search, paid social and organic content into one B2B programme, using audience questions and founder stories to build confidence as well as visibility.
01 · Channel planPaired Google and Meta campaigns with a credible social-content direction.
02 · Content systemBuilt themes around founder success stories, practical insight and audience questions.
03 · Joined-up reportingReviewed campaign and social signals together to sharpen the messages driving action.
