Paid Advertisements & Social Media Marketing Growth
PPC Advertising
Project Overview
Successfully managed a comprehensive advertising campaign for Smile Therapy, a premium wellness and noise-cancelling products brand in the UK. The campaign focused on video ads across multiple formats to increase brand awareness and drive conversions.
Key Results
Reached 6.38 million unique users
Generated 20.7 million impressions
Average impression frequency: 3.25
Total ad spend: £43,000
Average CPM: £2.08
Cost per unique user: £0.007
Meta Ads
Project Overview
Executed a high-performing Meta Ads campaign (Facebook & Instagram) for Smile Therapy Australia, helping establish the brand as one of the leading oral care and wellness product brands in the Australian market. The campaign focused on the Sales objective to drive direct online purchases.
Key Results Achieved:
Reached 15.73 million people
Generated 131.98 million impressions
Total amount spent: AUD $1,017,422.96
Successfully positioned Smile Therapy as a major player in the competitive Australian oral care market
TikTok Ads
Project Overview
Successfully ran a 2-month TikTok Ads campaign through TikTok Seller Central for Smile Therapy, focusing on driving direct sales and increasing Gross Merchandise Value (GMV) for their premium oral care and wellness products.
Key Results Achieved
Generated £10,168.99 in GMV
Achieved 466 orders
Attracted 465 new customers
Sold 478 items
Social Media Marketing
I provide full-service social media marketing to grow your brand, increase engagement, and drive sales across major platforms.
Services Include:
Instagram & TikTok Growth
Meta Ads (Facebook & Instagram)
LinkedIn Branding & Lead Generation
Content Creation & Reels
Community Management
Hashtag & Trend Strategy
Analytics & Monthly Reporting
Video Advertising
Project Overview
I create high-impact, scroll-stopping video ads for Instagram Reels, TikTok, Facebook, and YouTube that drive real engagement and conversions.
What I Deliver:
Creative video concepts & storytelling
Professional editing with cinematic effects
Smooth motion graphics & transitions
AI-enhanced animations and modern visuals
Platform-optimized ads (vertical & horizontal)
Tools Used:
CapCut Pro, Adobe Premiere Pro, After Effects, Runway ML, Kling AI, and latest AI video generation tools.
Social Media Ads
Project Overview
I research your target audience, craft scroll-stopping creatives and copy, build and launch targeted ad campaigns across Meta (Facebook/Instagram), TikTok, LinkedIn, and YouTube, then monitor, optimize, and scale daily to hit your KPIs.
Deliverables
Full-funnel ad strategy & setup
High-converting creatives & videos
Real-time performance dashboard + weekly reports
A/B testing results & clear ROI breakdown
Tools Used
Meta Business Suite, TikTok Ads Manager, Google Ads, Canva Pro, CapCut, and advanced analytics (Google Analytics 4 + platform insights).
