The brief
The service needed a credible, fast and lead-focused website plus authoritative content capable of competing in search.
MarketGlobalStartedDecember 2025
01Top-3 article rankings
0240% more organic traffic
032,000–3,000+ word guides
04Featured snippets from FAQs
01The challenge
The service needed a credible, fast and lead-focused website plus authoritative content capable of competing in search.
02The approach
A custom WordPress theme and information architecture were built around the lead journey. Long-form articles and FAQ structures targeted high-intent topics and search features.
03The outcome
The site launched with a stronger conversion path while content gained top rankings, snippets and organic visibility.
Services- WordPress development
- Custom theme
- Website architecture
- Lead optimisation
- SEO writing
My contribution: pairing a lead-focused site with search authority.
I designed the site architecture and custom WordPress theme around the service journey, then developed long-form content capable of reaching high-intent search audiences.
01 · Experience architectureMapped the information structure and conversion path around prospective leads.
02 · Custom developmentBuilt a fast, credible WordPress theme tailored to the offer.
03 · Search contentCreated authoritative articles and FAQ structures for rankings and snippets.
