The brief
The platform needed to reach the right attendees without letting acquisition costs outpace event economics.
MarketUnited StatesStartedJuly 2025
0138% more qualified leads
0231% lower CPA
033.3× ROAS
04240% follower growth
01The challenge
The platform needed to reach the right attendees without letting acquisition costs outpace event economics.
02The approach
Search and paid social campaigns were segmented around audience intent, demographics and event relevance. Community-led content provided context and trust beyond the ads.
03The outcome
Lead quality, return on ad spend and social discovery all improved.
Services- Google Ads
- Meta Ads
- Lead generation
- Audience targeting
- Event promotion
My contribution: improving the economics of event acquisition.
I shaped a focused lead-generation programme around audience fit and event relevance, using paid intent signals and community content to improve both efficiency and trust.
01 · Audience designSegmented search and social campaigns by intent, demographics and relevance.
02 · Event promotionMatched campaign messaging to the event and the people most likely to attend.
03 · Community contextUsed organic content to add credibility beyond the paid touchpoints.
