The brief
High competition and disconnected marketplace activity were creating inefficient spend and unclear inventory priorities.
MarketUnited StatesStartedMarch 2019
0134% more marketplace sales
0227% lower cost per sale
032.9× ROAS
04Top 15 products identified
01The challenge
High competition and disconnected marketplace activity were creating inefficient spend and unclear inventory priorities.
02The approach
Campaigns, listings, keywords and bids were optimised for each marketplace. Shared reporting highlighted winning products and reduced spend on weaker inventory.
03The outcome
Marketplace sales and return improved while cost per sale and low-performing spend fell.
Services- eBay Ads
- Amazon Ads
- Walmart Ads
- Listing optimisation
- Marketplace analytics
My contribution: making marketplace spend more selective.
I brought campaign structure, listing quality and inventory insight together across eBay, Amazon and Walmart, focusing budget on the products and searches with the strongest return.
01 · Marketplace structureOrganised campaigns, keywords and bids for each platform.
02 · Listing optimisationAligned product presentation with marketplace search and shopper intent.
03 · Inventory decisionsBuilt shared reporting that surfaced winners and reduced weaker spend.
